What Amazon Can Teach Us About Mobile Website Design – The Daily Egg

Design aspects that Amazon’s Mobile Homepage is doing well include:

  1. Using a simple one column structure as a list view for the interface.  Adding multi column structures for any small mobile device makes the entire real estate feel crammed and harder to use.
  2. Keeping things simple by introducing high level functions and options that are most important such as: search, cart, wish list, streamlined menus.
  3. Information for the product is minimal to start, but if user is interested, they can go to the next layout with more details.  Biggest mistake most people make is providing too much copy/content on one screen, especially for mobile.
  4. Option to use full site at the bottom.  Providing the user the option to choose experience is important.
  5. Graphics, colors, and overall aesthetics are clean and minimal – which help performance and keep maintenance costs lower.

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  1. pixstory posted this